Successful e-commerce is all about finding, keeping and converting website traffic. While first time visitors are likely your largest underperforming segment of website traffic, investments in search and email also make them your most expensive. So whether your conversion is about revenue, registrations or downloads, how can you improve the online experience to optimize results? Join Carolyn Gardner, Director of Customer Experience at Sitebrand, as she discusses the realities of driving traffic, building visitor personas and creating personalized messaging to maximize the conversion of first-time visitors.
Thursday, November 13, 2008
e-Commerce: Finding, Keeping and Converting Website Traffic
Successful e-commerce is all about finding, keeping and converting website traffic. While first time visitors are likely your largest underperforming segment of website traffic, investments in search and email also make them your most expensive. So whether your conversion is about revenue, registrations or downloads, how can you improve the online experience to optimize results? Join Carolyn Gardner, Director of Customer Experience at Sitebrand, as she discusses the realities of driving traffic, building visitor personas and creating personalized messaging to maximize the conversion of first-time visitors.
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