Thursday, September 2, 2010

Keystone Companies

The September issue of the OSBR is now available in PDF and HTML formats. The editorial theme this month is "Keystone Companies" and the authors include:

Michael Weiss, Associate Professor at Carleton University, compares the use of the term "keystone" in different fields to show that the concept is poorly articulated in the business literature.

Tony Bailetti, Associate Professor at Carleton University, introduces a project to create a toolkit that includes everything that is required to support a new approach to grow the revenue of a platform owner.

Michael Ayukawa, founder of Cornerportal, describes the creation of a platform to anchor a global deal-generating business ecosystem.

Elias Majic, founder of Ottercall, describes the development of a multi-sided platform for language learning as his company's market entry strategy.

Eduardo Moraes from non~linear creations presents his research to demonstrate how opinions of trust can be measured and how they affect a customer's uncertainty and belief in solutions presented by suppliers.

Howard Rosenblum from Carleton University shares his experiences helping an existing business decide whether it should migrate from its traditional, standalone approach to become the owner of a multi-sided platform.

James Makienko from Carleton University answers answers the question, "How do you motivate potential participants to pay to join a platform?" by sharing his experiences helping a technology company define a set of value propositions for a multi-sided platform.

The editorial theme for the upcoming October issue of the OSBR is Sales Strategy and submissions will be accepted up to September 15th. November's theme is Economic Development and submissions are due by October 1st. Please contact the Editor if you are interested in making a submission.

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