Sunday, November 1, 2009

Part 1: Value Co-creation

The November issue of the OSBR is now available in PDF and HTML formats. The editorial theme this month is Value Co-creation and the authors include:

Kim op den Kamp from the Technical University Eindhoven provides insights from her research into three main business model elements of co-creation communities: the value proposition, the value network, and the revenue model.

Stephen Allen, Tony Bailetti, and Stoyan Tanev present their research on the key components of value co-creation between firms and end customers based on the application of web search and Principal Component Analysis techniques.

Aron Darmody, a Doctoral Candidate at the Schulich School of Business, demonstrates how granting consumers freedom through co-creation has become the most effective mode of production for contemporary marketers.

Tore Kristensen, a Professor at Copenhagen Business School, explores the nature of personal transformations and their co-creation aspects.

Anna Kirah, Vice President of CPH Design, shares experience driven insights on how co-creation can help business in an age of uncertainty.

No comments: